A Matter of Taste

My husband and I were talking the other night about the dreadful old couch he bought circa 2006. I asked him how he could have purchased this ugly, poofy, leather three-seater that looked as though it had been transported straight out of the ’80s. (There’s this great commercial for ING bank, with the punchline, “stop banking in the past”. His couch made me think of that commercial.) He responded that, back then, he just never thought about how stuff looked and he just let his ex pick it out. It was only after countless – countless – shopping trips with me that he started to develop his own sense of style, and to trust his gut when it comes to making aesthetic decisions.

But all this got me to thinking: are some of these things inborn, or is taste something we learn?

One of my earliest memories was going shopping with my dad, back in grade one. I remember I needed something to bring for show and tell, and I had recently become obsessed with prisms (oh yes, I was all about the bling, even then). Luckily, this was 1970s, and we found a little bohemian shop filled with crystals hanging in the front window. The shopkeeper picked out one, then another, presenting them to us. Finally, one caught my eye and I said “that one!” Of course, I had picked out the sparkliest, most faceted prism in the set; it was 60 dollars. The lady behind the counter turned to my dad, let out a low whistle, and said, “she’s got expensive taste…”

That wasn’t the last time I heard those words. Over the years, I seemed to develop a knack for being able to pick out the priciest item in a jewelry store. Not only that; I became especially good at telling whether something was fake – whether a stone was color treated, an opal was manufactured, or a piece was sterling silver when sitting in a rack full of white gold. In his book “Gut Feelings”, Gerd Gigerenzer attributes this skill to increased practice and expertise. All those years of visiting local rock shops and reading through gemstone books “just for fun” as a kid. He notes that, for individuals with a high level of experience with a subject, extensive time and analysis does not produce better decision making; in fact “in contrast, the gut reaction was, on average, better than the action chosen after reflection”. I knew in a moment’s glance whether a piece was valuable, I didn’t have to think about it. This suggests that good taste isn’t something you can think your way through; it needs to come from the gut.

So growing up, I prided myself on having a good sense of taste, just like my fashionable, European dad. Every year I would buy him a sweater, or a tie, or some other token that highlighted our shared aesthetic. He would nod appreciatively, and turn to my mom, saying something like, “see, now this is a pair of cufflinks!” Yeah sure, some of that was probably for my benefit. But I saw genuine appreciation and pride in his eyes when he talked about my sense of style – it was one of the few ways the two of us were alike. And I was likewise proud of his sense of style: tailored, classic, timeless. My mum? Not so much…

My mom liked to rock the printed shift dress. For my entire life, she wore the same heavy, horn-rimmed glasses. This was okay when they started to come back ‘in’ sometime post-2000, but in the mid-80’s? Not a chance. So I always found myself thinking, “thank God I inherited his sense of taste!”

Which brings us back to the question at hand.

A preliminary internet search of ‘Is good taste inherited?’ turns up… well, not much. On the Art and Life blog (Feb 25, 2011), Simony Silva writes “even though sense and sensibility for design and good taste is believed to be an inherited talent, or borne with quality, it can also be acquired through much time spent reading, studying, and observing other peoples’ good taste”. In other words, it can go either way.

It turns out, the actual scientific research is pretty spotty. Really, this shouldn’t be surprising. Think about it: in order to look at differences between individuals who have good taste vs. those who don’t, you first have to come up with some sort of objective, measurable indicator for what’s really attractive. It turns out, that’s not so easy. Because, while those of us who believe we have good taste think we know just exactly what that means, it turns out that others, frustratingly, think the same about the things they love. In other words, something that you believe to be “just right” can look totally “off” to your next door neighbour. Also, it seems as though some delicacies (e.g., blue cheese, or caviar) are an “acquired taste” – sensual experiences that get better with time. Finally, there is the issue of fashion. This month’s MISC magazine notes that: “If aesthetic experience is a summation of stimuli, it is not only about the immediate senses working at the moment of exposure, but also the accumulated senses – one’s sense of the times, of history, of a social and cultural context – all of which inform one’s sense of aesthetic taste.” And so the mid-century modern sofa that everyone adores right now was virtually snubbed back in the ’80s, when everyone was looking for… well, you know. So, how can the scientists examine patterns of inheritance, or changes in brain activation, with criteria that no one can agree upon?

Thus, the question becomes: If nothing else, can good taste be nurtured?

Happily, I think it’s relatively safe to say “yes”. Like my husband, the more time spent in evaluating, comparing and really thinking about the world around you, the better you become at noticing and discerning quality. Like Gigerenzer’s experts, you develop the skills to make quicker, more accurate judgements about the aesthetic. What’s the best way to do this?

To put it simply… stop and smell the roses. Take the time to snap pictures of beautiful things that inspire you. Roam around Pinterest looking for beauty, and share it with your friends. Allow yourself the opportunity to indulge in sensual experiences – massages, bubble baths, long walks in the woods – and yes, give yourself permission to buy beautiful things that make you happy. At the same time, pitch the stuff that doesn’t. Hone in on those things that lift your spirit. As Henry Miller noted, “the moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself”.

And let his ex keep the couch.

3 thoughts on “A Matter of Taste

  • November 8, 2012 at 8:37 am

    Have you ever thought about writing an e-book or guest authoring on other websites? I have a blog based upon on the same subjects you discuss and would really like to have you share some stories/information. I know my viewers would enjoy your work. If you are even remotely interested, feel free to send me an e mail.

  • July 14, 2013 at 5:15 am

    Great, thanks for sharing this blog article.Really looking forward to read more. Fantastic.


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